Advertising is an
important piece of the business puzzle. If you are a small business owner, you
probably want to reach your target audience as efficiently, creatively and
cost-effectively as possible. Some may choose an advertisement in the local
yellow pages. That is a good start, but the ad will be just that, local.
A website can target a
larger area, can be updated regularly to reflect changes, can include photos and
can allow for e-mail contact or online ordering. A website will allow you to
show your true style, so the customer will get a greater sense of your
intention. It can be a consistent place where customers can feel connected to
you and your business. A website is the ultimate in customer service!
I invite you to research
the expense of long-term advertising in some major publications. Consider the
size of the ad you would like, and the limitations you may experience due to
space restrictions and lack of options. Contact other website designers to get
an idea of website pricing and packaging.
Then consider the cost and
possibilities of a website using my services. I keep my rates reasonable to
include the small business owner and individual.
If you do an Internet
search on your area of interest, you will see that many are already realizing it
pays to be online. In today's competitive business world, a website is not just
a luxury, it is a necessity.
